Case studies and AI know-how
See how automations genuinely change the way companies work — and learn the basics worth knowing before you adopt AI.
Selected work
Instant order lookup
E-commerce store
Email handling: from minutes to 1 second
A Chrome extension connected to the store's API displays full order details in Gmail's side panel the moment an agent opens a customer email.
Smart caller ID
Online retailer
Customer data on screen at first ring
A mobile app and Chrome extension show caller's name, order history, and status the instant a call comes in. No more asking for order numbers.
Invoice automation
Marketing agency
3+ hours saved every month
A Make.com workflow pulls Google Ads spend, calculates commissions, generates invoices, emails them to clients, and archives on Google Drive.
Before you adopt AI
The most common questions about AI automation — no jargon.
Start by identifying repetitive, time-consuming tasks that don't require creativity — email handling, data entry, report generation. These deliver the fastest return.
No. Most automations are built on no-code tools (Make.com, n8n) that integrate your existing apps without writing code and without involving your technical team.
Your data stays in your tools and under your control. Automations connect via official, encrypted APIs, and access is configured on a least-privilege basis.
It depends on complexity, but simpler automations usually pay back within a few months. During a free consultation I'll estimate the cost and potential savings for your specific case.
Did you know?
Surprising truths about AI and automation
AI is not new
The foundations of machine learning were laid in the 1950s. What changed is computing power. GPT-4 processes more text in a minute than a human can read in a lifetime.
AI doesn't think. It recognises patterns
AI doesn't understand the way humans do. It finds statistical patterns in billions of examples. The better the data, the better the AI.
Automation ≠ job replacement
Studies show that 60% of workers who use AI become more productive, not unemployed. AI handles repetitive tasks; humans focus on creative work.
No coding required
Modern no-code tools like Make.com and n8n let you build powerful automations with drag-and-drop. No developers needed.
Common myths about AI
Reality: 58% of SMEs already use some form of AI automation. Tools today are affordable and quick to implement.
Reality: AI is significantly more accurate than humans on repetitive tasks. For critical decisions, it flags items for human review.
Reality: Simple automations can be live within days. Most projects pay back within 6 months.
Have an automation idea?
Describe your process — I'll tell you whether and how it can be automated.
Book a free consultation